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Trademark Law for Attorneys: A 2012 Perspective
   LIVE Webcast  


Event Details:                                                                                                                                                          

Significant cases continue to trigger changes in trademark & patent law. Attorneys need to be in the know with all facets of the law including the fundamentals as well as details emerging from the latest case law. Technology and new media are playing an increasingly more significant role. The collective trademark law knowledgebase is said to double every six months. Attorneys must continuously update themselves these days just to keep up.

Trademark Law for Attorneys: A 2012 Perspective Live Webcast is a must attend event for attorneys who need to be 100% up-to-date to help their companies and clients navigate the potentially tricky waters of Trademark Law. Our panel of key thought leaders and experts will conduct a thorough discussion of the most critical issues which will be followed by a Q&A session in which the audience will be invited to ask the speakers questions live. Among the key issues to be discussed will be:

Course Level: Intermediate
Prerequisite: None
Method Of Presentation: Group-Based-Internet
Developer: The Knowledge Group, LLC
Recommended CLE/CPE Hours: 1.75 - 2.0
Advance Preparation: Print and review course materials
Course Code: 124319
Recording Fee: $299 (Please click here for details)


Featured Speakers for Trademark Law for Attorneys: A 2012 Perspective LIVE Webcast :

Agenda  (click here to view more)

Paul C. Van Slyke, Partner ,
Locke Lord LLP

Dealing with Restrictions on Advertising and Trademark Use in Regulated Industries
  • • Regulatory Environment
  • • Restrictions Affecting Advertising, Packaging and Labelling
  • • Sources of Law and Regulations
  • • Regulated Industries
    • o Food Drugs and Cosmetics
    • o Dietary Supplements
    • o Medical Devices
    • o Tobacco and Alcoholic beverages
    • o Pesticides
    • o Household textile products
    • o Jewelry
    • o Banks and Savings Banks
    • o Consumer Lenders
    • o Insurance
    • o Investment Advisors
    • o Mortgage Bankers
    • o Financial Institutions
    • o Electricity providers
    • o Healthcare providers
  • • Regulatory Oversight
  • • Advertising- Industry Self-Regulation NAD
  • • FDA and Trademarks
  • • FTC and Trademarks
  • • Green Advertising and Trademarks
  • • Different Agencies/ Different Standards
Social Media and Trademarks: Legal and Business Advice
  • • Hypothetical Fact Pattern for launch of new beverage on Facebook – consumers to create trademark and bottle deisgn
  • • Trademark Clearance
  • • Bottle design in public
  • • Mitigating IP Infringement Risks
  • • Lottery and Promotion laws compliance
  • • Compliance with Facebook Rules
  • • Legal Check for Social Media Launch
  • • FTC Regulatory Climate
  • • FTC Endorsement Guides
  • • Pinterest Case and Testimonial Disclosures Required
  • • FTC Guides For Bloggers and Sponsored Advertising
  • • Disclosure of Material Connections
  • • FTC Enforcement Cases
  • • Best Practices for Monitoring Social Media
  • • Cell Phone Mobile Apps and the FTC

Thomas M. Williams, Partner,
Winston & Strawn LLP

    • a. Revised pleading requirements
    • b. Mandatory initial and pretrial disclosures
    • c. Discovery
    • d. Introduction of evidence
    • e. Trial
    • a. Functionality
      • 1. Utilitarian functionality
      • 2. Aesthetic functionality
    • b. Distinctiveness
      • 1. Inherent distinctiveness
      • 2. Acquired distinctiveness

Robert B. Burlingame, Counsel,
Pillsbury Winthrop Shaw Pittman LLP

  • I. The Proposed New gTLDs
    • a. ICANN's announcement of the proposed gTLDs
    • b. The evaluation and selection processes
    • c. Concerns for trademark owners
    • d. What can you do?
  • II. International Registrations
    • a. What options are available to get more bang for your buck?
    • b. Expansion of the Madrid Protocol
    • c. Key benefits
    • d. Who is benefitting?
  • III. More Proof of Use Required to Maintain U.S. Registrations?
    • a. USPTO's plan to require additional proof of use
    • b. Why is the USPTO doing this?
    • c. What will be required?
    • d. Who will be affected?

Locke Lord LLP
Paul C. Van Slyke
speaker bio »»

Winston & Strawn LLP
Thomas M. Williams
speaker bio »»

Pillsbury Winthrop Shaw Pittman LLP
Robert B. Burlingame
speaker bio »»

Who Should Attend?

- Attorneys
- Legal Officers
- Marketing Directors
- Brand Managers
- Marketing Executives
- Advertising Professionals
- Marketing Professionals
- In-House Counsel
- Copyright Lawyers
- IP Lawyers
- IP and Copyright Consultants
- Corporate Senior Management

Why Attend?

This is a must attend event to fully understand Trademark Law in 2012.

- Detailed guidance explained by the most qualified key leaders & experts
- Hear directly from key regulators & thought leaders
- Interact directly with panel during Q&A

Register now and get the chance to ask questions and interact with the speakers, live. Advanced registration is recommended as space is limited. Please click the registration button below to enroll in this course today.

Registration Information:                                                                                                                                    

(Click here for information on group registrations and discounts)

Please note, the event date is firm although it may be subject to change. Please click here for details.
The Knowledge Group, LLC is producing this event for information purposes only. We do not intend to provide or offer business advice. The contents of this event are based upon the opinions of our speakers. The Knowledge Congress does not warrant their accuracy and completeness. The statements made by them are based on their independent opinions and does not necessarily reflect that of The Knowledge Congress' views. In no event shall The Knowledge Congress be liable to any person or business entity for any special, direct, indirect, punitive, incidental or consequential damages as a result of any information gathered from this webcast.

















Trademark Law for Attorneys: A 2012 Perspective
LIVE Webcast
Event Sponsors / Speaker Firms:

Locke Lord is a major international commercial law firm with 10 U.S. offices and offices in London and Hong Kong. Lock Lord’s International Trademark team assists clients in industry and government in selecting, clearing, resolving disputes and protecting brands and advertising and in transactions involving brands, websites, social media and advertising. We have a team of experienced trademark and advertising lawyers and paralegals that follow the clients’ goals and visions to provide creative and effective brand management legal solutions for clients in markets throughout the world. This team also acts to stop dilution of brand equity and stop brand deception on the Internet and in traditional marketing We have a global network of trusted correspondent law firms that provide quick and creative solutions. When litigation becomes necessary, we have the right mix of talent and experience to form a litigation team to fit the clients’ budget and goals.

Winston & Strawn LLP is an international law firm with nearly 1,000 attorneys among 15 offices in North America, Europe, and Asia. Its 200-lawyer intellectual property group routinely ranks among the most active in the United States according to IP Law & Business, and The American Lawyer recognized the firm in 2010 as one of the United State’s top four intellectual property practices. The firm also was recently ranked as one of the world’s leading trademark attorney firms and practitioners in the World Trademark Review 1000 rankings and U.S. News & World Report ranked Winston as National Tier 1 for Trademark Law. Our lawyers have achieved this level of industry recognition because of our repeated success representing our clients in landmark intellectual property cases. For more information on our intellectual property practice, visit

Pillsbury’s International Trademark team handles the trademarks of many companies, large and small, emerging and established, in the US and abroad, in every industry and in both the retail and commercial markets. Our experience has taught us valuable lessons about trademark law: how to apply the law wisely to meet clients’ trademark needs and solve their trademark problems in practical and commercially realistic ways; how to manage our trademark practice to give clients the best possible team-based, rapid and economical service, and how to avoid the twin trademark evils of slow service and runaway expense. We provide customized, client-focused service with a team of experienced trademark lawyers and legal assistants dedicated to each client to bestow prompt, proactive, and value-added service.


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